Privacy Policy

How Altara B.V. Handles Your Data

Altara B.V. delivers IT marketing services that rely on accurate insights, yet we always treat product, customer, and marketing data with care. This Privacy Policy outlines what we collect, why we collect it, and how we protect the information shared with us through this website and our engagements.

Data Governance

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure.

Purpose-Led Collection

We only collect information necessary to scope, deliver, and improve IT marketing engagements—never for unrelated selling or sharing.

Data Controller

Who Is Responsible for Your Data

The controller for personal data processed through this website and in connection with our IT marketing services is Altara B.V., with its registered office at Ganzenroer 8, 8309 DA Tollebeek, the Netherlands. Contact: info@altarabv.com. We do not operate a customer telephone line.

Processing is carried out in accordance with the GDPR and the Dutch GDPR Implementation Act (Uitvoeringswet AVG). You may exercise the rights set out in the “Your Rights” section below (including access, rectification, erasure, restriction, objection, and data portability under Articles 15–22 GDPR where applicable) by emailing us. You may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or, where applicable, another EU/EEA supervisory authority.

Information We Collect

Transparent Data Collection

Personal Information

We collect information you provide through forms, email, or discovery sessions—such as your name, role, company, roadmap notes, and project goals.

Usage Data

We automatically log website interactions (IP address, device type, pages viewed, referral sources) to keep the site secure and understand high-level interest.

Marketing Analytics

We use cookies and analytics tags to personalize content, support retargeting campaigns, and measure the effectiveness of our IT marketing materials.

How We Use Your Information

Purpose-Driven Data Usage

We use collected information to scope projects, build strategies, deliver IT marketing campaigns, report on shared KPIs, and maintain platform security. We never sell data or use it outside the context of supporting our collaboration with you.

Service Delivery

Information powers planning, creative, and RevOps workstreams so we can tailor every pod to your KPIs and tech stack.

Performance Analytics

Aggregated data helps us understand channel performance, refine experiments, and generate dashboards we share with your team.

Communication

We use contact information to coordinate sprints, send updates, share deliverables, and respond to support requests.

Security

Logs and platform data allow us to monitor for suspicious activity, enforce access controls, and meet compliance obligations.

Data Protection

Your Security is Our Priority

Encryption

All data transmitted between your browser and our servers is encrypted using SSL/TLS protocols to ensure secure communication.

Access Control

We implement strict access controls and authentication measures to ensure only authorized personnel can access your data.

Regular Updates

We regularly update our security measures and systems to protect against emerging threats and vulnerabilities.

Monitoring

We continuously monitor our systems for any suspicious activity and take immediate action to address security concerns.

Your Rights

Control Over Your Data

Under the GDPR and Dutch law, you have the right to access, rectify, erase, restrict, or object to processing of your personal data, and to data portability where applicable. We respect your privacy choices and will respond to verified requests without undue delay. You can also control certain data collection (such as cookies) through your browser settings or by contacting info@altarabv.com.

Access Data

You have the right to request access to all personal information we hold about you and receive a copy of this data.

Update Information

You can request corrections or updates to your personal information if it is inaccurate or incomplete.

Delete Data

You have the right to request deletion of your personal information, subject to certain legal and contractual obligations.

Opt Out

You can opt out of marketing communications and certain data collection practices at any time.

Questions About Privacy?

Talk to the Altara B.V. Team

Reach out if you need a DPA, list of subprocessors, or clarification on how we handle product and marketing data throughout an engagement.

Contact Us